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: Successful Social Media and Ecommerce Strategies in the Wine Industry

ISBN : #113760297X | Date : 2015-12-21

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PDF-a04d9 | This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms…. Successful Social Media and Ecommerce Strategies in the Wine Industry


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Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection) PDF




: Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)

ISBN : #0230355137 | Date : 2012-10-30

Description :

PDF-537d1 | Global companies are facing a new, pressure to develop leaders with global mindsets. The war for managerial talent has never been so intense. Companies and business schools need not only to fine tune practices and models, but redesign current paradigms and create more effective and sustainable ways to invest in leadership development…. Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)


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by Bob Cancilla : Getting Down to E-business with the AS/400

ISBN : #1583470107 | Date : 2000-01-17

Description :

PDF-97112 | In Getting Down to e-business with AS/400, author Bob Cancilla combines his expertise with real-world business examples to show you how to successfully develop and deploy e-business applications with the IBM AS/400. Each of the 25 chapters will take you step-by-step through the Internet, teaching you all the major issues, concepts, and technologies necessary to implement an AS/400-based e-business… Getting Down to E-business with the AS/400


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by Farris Et All : Marketing Metrics

ISBN : #9332578052 | Date : 2016

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PDF-7da97 | Paperback International Edition … Same contents as in the US edition at Low Cost !!… Marketing Metrics


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by Debra Koontz Traverso : Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known

ISBN : #1576600319 | Date : 2000-04

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PDF-187ef | Business owners, consultants, free-lancers, and other entrepreneurs are all looking for easy-to-implement, cost-efficient ways to go up against the big guys. They can now get tips from an expert — Debra Koontz Traverso — an entrepreneur herself who coaches others to success. This book gives them a powerful equalizer for winning business that would traditionally go to players with bigger staffs a… Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known


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We Are Smarter Than Me PDF 9c1cab438

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We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business PDF




by Barry Libert : We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business

ISBN : #0132244799 | Date : 2007-10-05

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PDF-80ff4 | Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights… We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business


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UnternehmensgrBCndung Kulturbereich UnterstBCtzende Marketingstrategien BerBCcksichtigung PDF B680c786c

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Die Unternehmensgründung im Kulturbereich: Unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien (BestMasters) (German Edition) PDF




by Michael Knör : Die Unternehmensgründung im Kulturbereich: Unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien (BestMasters) (German Edition)

ISBN : #3658101911 | Date : 2015-05-30

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PDF-346d2 | Michael Knör zeigt auf, wie eine Unternehmensgründung im Kulturbereich auf der Basis von Marketingmaßnahmen und -instrumenten sowie unter Bezugnahme auf die “Neuen Medien” erfolgreich realisiert werden kann. Die untersuchte Unternehmensgründung, die einen Nischenmarkt bedient, stellt ein aktuelles Beispiel aus dem erweiterten Kulturbegriff dar. Möglichkeiten, Potenziale und Risiken der einzel… Die Unternehmensgründung im Kulturbereich: Unterstützende Marketingstrategien unter Berücksichtigung der Neuen Medien (BestMasters) (German Edition)


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Marketing Horizons Perspective Proceedings Developments PDF 56f15a579

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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319109650 | Date : 2014-10-29

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PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Essentials Business Communications David Stamper PDF 5f9c4149c

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by David Stamper : Essentials of Business Data Communications

ISBN : #080537714X | Date : 1997-01-01

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PDF-eecb2 | … Essentials of Business Data Communications


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Consumer Behaviour: Building Marketing Strategy (International Edition) PDF




by Best, Coney Hawkins : Consumer Behaviour: Building Marketing Strategy (International Edition)

ISBN : #0070582343 | Date : 2006

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by Per Jenster : Market Intelligence: Building Strategic Insight

ISBN : #8763002027 | Date : 2009-01-20

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PDF-1716e | Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book’s focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization’s environment to predict future outcomes better … Market Intelligence: Building Strategic Insight


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight PDF




by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

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PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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by Gerard J. Tellis : Will & Vision: How Latecomers Grow to Dominate Markets

ISBN : #007137549X | Date : 2001-09-06

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PDF-fadb5 | Winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, Harvard Business Review. “Engaging stories, empirical analysis, and intelligent commentary make this an impressive book.”–excerpt from book review in Harvard Business Review, September 2001 “Engaging stories, empirical analysis, and intelligent commentary make this… Will & Vision: How Latecomers Grow to Dominate Markets


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e-Business Strategies for Virtual Organizations (Computer Weekly Professional) PDF




by Janice Burn : e-Business Strategies for Virtual Organizations (Computer Weekly Professional)

ISBN : #0750649437 | Date : 2001-11-29

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PDF-65d47 | ‘e-Business Strategies for Virtual Organizations’ enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization i… e-Business Strategies for Virtual Organizations (Computer Weekly Professional)


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Integrated Brand Marketing Measuring Returns PDF 12a8e988c

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: Integrated Brand Marketing and Measuring Returns

ISBN : #0230577342 | Date : 2010-07-07

Description :

PDF-9cf47 | A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria…. Integrated Brand Marketing and Measuring Returns


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